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These Terms & Conditions (hereinafter: "Terms & Conditions") specify the rules of organization and participation in the "Allegro Days — AlleDiscount" promotional campaign run on Allegro e-commerce marketplaces.
GENERAL PART
SECTION 1. GENERAL TERMS OF PARTICIPATION
- The operator and organizer of the "Allegro Days — AlleDiscount" Campaign (hereinafter: "Campaign") is Allegro sp. z o.o. with its registered office in Poznań, address: ul. Wierzbięcice 1B, 61-569 Poznań, entered in the Register of Entrepreneurs kept by the District Court for Poznań — Nowe Miasto and Wilda in Poznań, 8th Commercial Division of the National Court Register, under KRS number 0000635012, share capital: PLN 40,000,000.00, NIP (Tax Identification Number): 525-26-74-798, REGON (National Business Registry Number): 365331553 ("Spółka").
- The Campaign runs from midnight on October 5, 2026, until 11.59 p.m. on October 18, 2026.
- The Campaign runs on allegro.pl, allegro.cz, allegro.sk, and allegro.hu.
The Campaign is addressed to Partners meeting all of the following conditions:
a) Have an active Business Account on Allegro;
b) Have no arrears towards the Company for using the services available on Allegro;
c) a Sales Quality rating at least at the Neutral level in the Account referred to in paragraph a. above.
d) Have at least one item from the List of Goods.
SECTION 2. SUBMITTING AND SELECTING OFFERS
- The selection of Offers and Goods for the Campaign is made at the Company's discretion, based on objective criteria such as: verification of the attractiveness of the price of the listed Goods with respect to the market and Allegro prices, prevailing sales trends in Allegro categories, including seasonality, the uniqueness of the Goods, the Goods' selling potential on Allegro, the recognizability of the Goods, and how often they are searched for by Buyers, the quality of the Goods (including the quality of the material from which they are made), whether the Goods have relevant certificates, shipping terms, the warranty period, the quantity of Goods in the Offer, the quality of the description, the images, the Offer template, and the value of products added to the Offer as freebies. Offers already participating in the Allegro Prices Program may also qualify for the Campaign.
- The Company will publish on its website a list of Goods (hereinafter: "List of Goods") that may participate in the Campaign, together with the "Maximum Price" indicated by the Company and the "Minimum Reduction by Allegro" expressed as a percentage, guaranteed by the Company for each Good. Goods indicated in the List of Goods are selected by the Company on the basis of consumer interest in the Goods and prevailing sales trends on and outside Allegro.
- The Company may add new items to the List of Goods at any time during the Campaign. The Company may remove Goods from the List of Goods only in the event that, by the time of their removal, no Partner has submitted an active Offer for those Goods, and the removal is made on the basis of reasonable grounds, such as in particular, the low popularity of the Goods and their low selling potential.
- The Offer may be submitted to the Campaign via the functionality available in the Seller's dashboard, in the tab: "Advertising and Promotion" -> "Campaigns & Programs," or via the REST API tool. At the same time, in the "Campaigns & Programs" tab, the Partner submitting Offers to the Program may include in the submission other Marketplaces on which the Offers are promoted as part of the Program. This process is a simplified procedure that allows collectively submiting all Offers meeting the relevant qualification criteria for other Marketplaces. Submission of Offers to the Campaign means acceptance of these Campaign Terms & Conditions (hereinafter: "Terms & Conditions").
Partners may only submit Offers that meet the following requirements:
a) The condition parameter: "New," if this is required;
b) Offer type: "Buy Now,"
c) The minimum quantity available, indicated in the List of Goods in each case;
d) Linked to the Product Catalog;
In the Campaign, the Company will reduce the price that the Partner proposes (hereinafter: "Price Proposed by the Partner") by at least the percentage value equal to Minimum Reduction by Allegro, but not more than to 60% of the Price Proposed by the Partner. This price will be visible in the Offer for Buyers (hereinafter: "Final Price for Buyers"). The Final Price for Buyers will apply from the Campaign start date (or from the date of the Partner joining the Campaign) until the Campaign ends, the Goods in the Campaign are sold out, or the Campaign budget has been exhausted.
The Price Proposed by the Partner:
a) Cannot exceed the Maximum price indicated by the Company for the specific Goods on the List of Goods;
b) After applying the Minimum Reduction by Allegro, must be at least 3% lower than the lowest price for that Offer from the last 30 days prior to the submission, or if the product was listed for less than 30 days, the lowest price will be calculated based on the first day of the Offer's existence.
The maximum price that the Partner may propose will be the lower of the specified values.
Examples
| The lowest price from the last 30 days | Maximum Price (specified on the List of Goods — condition "a") | Price reduced by 3% on the lowest price from the last 30 days | Minimum Reduction by Allegro specified on the List of Goods | Maximum possible Price Proposed by the Partner meeting (condition "b") | Price Proposed by the Partner that meets the conditions described in sub-paragraphs (a) and (b) — the final price that they can propose | Maximum Final Price for Buyers |
|---|---|---|---|---|---|---|
| PLN 100 | Maximum Price (specified on the List of Goods — condition "a") PLN 95 |
Price reduced by 3% on the lowest price from the last 30 days PLN 97 |
Minimum Reduction by Allegro specified on the List of Goods 1% |
Maximum possible Price Proposed by the Partner meeting (condition "b") PLN 97.98 |
Price Proposed by the Partner that meets the conditions described in sub-paragraphs (a) and (b) — the final price that they can propose PLN 95 |
Maximum Final Price for Buyers PLN 94.05 |
| PLN 100 | Maximum Price (specified on the List of Goods — condition "a") PLN 110 |
Price reduced by 3% on the lowest price from the last 30 days PLN 97 |
Minimum Reduction by Allegro specified on the List of Goods 1% |
Maximum possible Price Proposed by the Partner meeting (condition "b") PLN 97.98 |
Price Proposed by the Partner that meets the conditions described in sub-paragraphs (a) and (b) — the final price that they can propose PLN 97.98 |
Maximum Final Price for Buyers PLN 97 |
| PLN 100 | Maximum Price (specified on the List of Goods — condition "a") PLN 95 |
Price reduced by 3% on the lowest price from the last 30 days PLN 97 |
Minimum Reduction by Allegro specified on the List of Goods 3% |
Maximum possible Price Proposed by the Partner meeting (condition "b") PLN 100 |
Price Proposed by the Partner that meets the conditions described in sub-paragraphs (a) and (b) — the final price that they can propose PLN 95 |
Maximum Final Price for Buyers PLN 92.15 |
Example 1
- Condition b: The lowest price in the offer from the last 30 days is PLN 100. The price after the 3% reduction is PLN 97. For the Final Price for Buyers to be not more than PLN 97 with the Minimum Reduction by Allegro (1%), the Maximum Price Proposed by the Partner is PLN 97.98.
- Condition a: The Maximum Price specified on the List of Goods is PLN 95.
- Result: The Final Price Proposed by the Partner may be not more than PLN 95 (the lower of the values: PLN 97.98 and PLN 95). The sales commission will be charged on the price actually declared by the Partner, which is PLN 95 in this example.
Example 2
- Condition b: The lowest price in the offer from the last 30 days is PLN 100. The price after the 3% reduction is PLN 97. For the Final Price for Buyers to be not more than PLN 97 with the Minimum Reduction by Allegro (1%), the Maximum Price Proposed by the Partner is PLN 97.98.
- Condition a: The Maximum Price specified on the List of Goods is PLN 110.
- Result: The Final Price Proposed by the Partner may be not more than PLN 97.98 (the lower of the values: PLN 97.98 and PLN 110). The sales commission will be charged on the price actually declared by the Partner, which is PLN 97.98 in this example.
Example 3
- Condition b: The lowest price in the offer from the last 30 days is PLN 100. The price after the 3% reduction is PLN 97. For the Final Price for Buyers to be not more than PLN 97 with the Minimum Reduction by Allegro (3%), the Maximum Price Proposed by the Partner is PLN 100.
- Condition a: The Maximum Price specified on the List of Goods is PLN 95.
- Result: The Final Price Proposed by the Partner may be not more than PLN 95 (the lower of the values: PLN 100 and PLN 95). The sales commission will be charged on the price actually declared by the Partner, which is PLN 95 in this example.
- When submitting an Offer for the Campaign, the Participant may also submit it for participation in the Allegro Business formula available for allegro.pl and allegro.cz. The rules and benefits are the same for all Offers submitted in and outside this formula, except the List of Goods participating in the Campaign, which may differ for the Allegro Business formula.
- For the allegro.pl domain, participation of Offers with medical devices will only be possible after the Partner has submitted a written statement, as per Section 10 of the Allegro Terms & Conditions, sent to the Company's address.
- For the allegro.hu domain, only Offers listed on allegro.hu for more than 15 days may be submitted to the Campaign.
- At the end of the Offer's participation in the Campaign, the price of the Goods in the Offer will revert to the price before the Campaign (hereinafter: "Base Price"), unless the Partner's Offer has been qualified for another promotional campaign on Allegro, in which case its price will be set according to the rules specified in the relevant promotional campaign.
- The Partner declares that they accept and agree that the Company may reduce the price of the Goods listed in the Campaign, up to a maximum of 60% of the Price Proposed.
- The Company charges no additional fees for Offers qualified for the Program, with the exception of fees charged in accordance with Appendix No. 4 to the Allegro Terms & Conditions.
- For Offers qualified for participation in the Campaign, the Partner will obtain a transaction rebate equal to the difference between the Price Proposed by the Partner and the Final Price for Buyers. The rebate will be granted immediately to the Partner's Allegro Account.
- By submitting their Offers to participate in the Campaign, the Partner agrees that these Offers will be covered by special conditions of visibility and availability. Offers qualifying for the Campaign will be marked by the Company with a special Campaign badge. Allegro reserves the right to change the graphic form, including the color and content of this badge, at any time during the Campaign, without giving a reason. All information regarding the final appearance and form of the Campaign badge will be communicated to the Partners via Allegro's internal communication channels. The Partner undertakes to regularly monitor these communications.
- The Company may, at its sole discretion, promote the Offers covered by the Campaign in the Allegro Deal Zone in the relevant product category, and in the promotional areas on Allegro made available for the Campaign.
- The Company will impose a purchase limit per Buyer in the Offers submitted to the Campaign in accordance with the values indicated in the List of Goods.
Offers from the List of Offers may participate in the Campaign even if the Partner:
a) has previously excluded their Account from the Allegro Prices program, or
b) has excluded a previously submitted Offer from the Allegro Prices Program.
The Partner may withdraw from the Campaign while it is active by excluding the Offer from the Campaign via the functionality available at salescenter.allegro.com -> "Advertising and Promotion" -> "Campaigns & Programs" -> "Manage participation" — "Allegro Days — AlleDiscount," by clicking "Cancel" next to the selected Offer. Exclusion from the Campaign will be effective within 2 hours of notification. An Offer thus excluded will not be allowed to participate in the Campaign again at the current price.
- The Company may share with Partners reports concerning the results generated in the Campaign in the Partner's Offers.
The Company stipulates that Offers submitted to the Campaign may be excluded from the Campaign in the following situations:
a) When the Campaign budget allocated for the Goods or Campaign has been exceeded;
b) When the Goods covered by the Campaign are removed from the Allegro Product Catalog or are replaced by another product from the Catalog;
c) When the quantity of the Goods in the Offer has sold out. Then, the Offer price will revert to the Base Price, preventing that Offer from participating in the Campaign again;
d) When the Offer no longer meets the criteria described in Section "2. Submitting and selecting Offers" above,
e) When the Offer is no longer attractive in terms of market prices.
SECTION 3. PERSONAL DATA
Allegro.pl is the controller of Campaign Participants' personal data in connection with their participation in the Campaign, within the meaning of Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation). Personal data processing rules are specified in the Privacy Protection Policy attached as Appendix No. 5 to the Allegro Terms & Conditions.
SECTION 4. COMPLAINTS
Any complaints regarding participation in the Campaign should be submitted in writing within 14 days of the relevant incident. The preferred way to submit complaints is via the contact form.
SECTION 5. FINAL PROVISIONS
- The Company reserves the right to amend these Terms & Conditions at any time. Such amendments will be announced and published at https://allegro.pl/dla-sprzedajacych and will become effective on the date indicated by the Company. At the same time, until the date on which the proposed amendments become effective, the Partner may submit a termination notice via the Seller's dashboard as described in Section 2(15) above, via the contact form, or electronically (to the email address indicated by the Company), if the Partner does not accept those amendments. If the termination notice referred to in the preceding sentence is not delivered to the Company, the Partner will be deemed to have accepted the amendments to the Terms & Conditions.
- The company may at any time verify the requirements referred to in Section 2, "Submitting and selecting Offers," above. In the event of a negative outcome of the verification referred to in the preceding sentence, the Company may request the Partner to update the Offer so that it meets the requirements specified in these Terms & Conditions. Otherwise, the Partner may lose the ability to participate in the Campaign.
- Goods assigned to categories whose promotion or advertising violates applicable laws or the Company’s image policy are excluded from participation in the Campaign. The full and current list of those categories is available at: https://help.allegro.com/pl/sell/c/alleobnizka#. The fact that the Goods are included on the List of Goods dedicated to the Campaign does not guarantee their qualification. As a result, the Organizer reserves the right to verify submissions and to immediately remove from the Campaign any Offers (or to refuse to accept them) that, due to their actual properties, intended use, or characteristics, should fall under an excluded category, which does not constitute grounds for any claims for damages by the User.
Regardless of the Partner meeting the terms specified in Section 2, "Submitting and selecting Offers," above, in justified cases, in particular, when the Partner:
a) Fails to comply with the Terms & Conditions or the Allegro Terms & Conditions, in particular, if such failure results in the Account being suspended, or in an excessive number of removed Offers, or transactional problems in relation to the sales volume;
b) Acts in a way that results in the loss of trust in the Partner, also in the case of a failure to meet the obligations related to participation in the Campaign;
c) Has taken any steps to circumvent the security measures or falsify data;
d) When the sales quality level in the Partner's account falls below the Neutral level,
Spółka reserves the right to refuse to qualify the Partner for the Campaign, remove the Partner from the Campaign, and suspend their Allegro Account. In the situation referred to in the preceding sentence, the Company will justify its decision at the request of the Partner.
The Company further stipulates that the Partner may be excluded from the Campaign when the total value of discounts granted to the Partner in a given month is close to the remuneration due to the Company for the services provided on Allegro.
- Any matters not provided for in the Terms & Conditions shall be governed by the relevant provisions of the Allegro Terms & Conditions.
- These Terms & Conditions have been made in five language versions: Polish, English, Czech, Slovak, and Hungarian. In the event of any discrepancies, the Polish version will prevail.
- The Terms & Conditions are available at: https://salescenter.allegro.com/terms/regulamin-uczestnictwa-partnerow-w-kampanii-allegro-days-alleobnizka-b2P9q8kkXiv in a format allowing for their easy reading and printing.