The "Back to school" Campaign Terms & Conditions

These Terms & Conditions (hereinafter: "Terms & Conditions") specify the rules of organization and participation in the "Back to school" Campaign maintained on Allegro e-commerce marketplaces.

The Terms & Conditions consist of a general part, common to all markets, and appendixes containing specific provisions applicable to each national domain.

Appendix 1 Specific provisions for allegro.pl (Poland)
Appendix 2 Specific provisions for allegro.cz (Czechia)
Appendix 3 Specific provisions for allegro.sk (Slovakia)
Appendix 4 Specific provisions for allegro.hu (Hungary)

In the event of discrepancies between the general part of the Terms & Conditions and the provisions contained in the Appendixes, the provisions of the relevant Appendix shall prevail for the given market (domain).

GENERAL PART

SECTION 1. DEFINITIONS

Company — Allegro sp. z o.o. with its registered office in Poznań, address ul. Wierzbięcice 1B, 61-569 Poznań, entered in the Register of Entrepreneurs kept by the District Court for Poznań — Nowe Miasto and Wilda in Poznań, Eighth Commercial Division of the National Court Register, under KRS number: 0000635012, share capital: PLN 40,000,000; tax identification number (NIP): 525-26-74-798, National Business Registry Number (REGON): 365331553.
Allegro — an open e-commerce marketplace operated by the Company at the Internet domains: allegro.pl, allegro.cz, allegro.sk, and allegro.hu, where Transactions are made and other services are provided.
Campaign — the "Back to school" promotional campaign organized by the Company, whose rules are laid down in these Terms & Conditions.
Partner — a User with a Business Account on Allegro who concludes an agreement with the Company regarding participation in the Campaign.
Agreement — an agreement between the Partner and the Company covering cooperation in the Campaign, that is concluded by accepting these Terms & Conditions.
Allegro Terms & Conditions — the Terms & Conditions for a specific Allegro marketplace, available on its pages.
Capitalized terms not defined above have the meanings as in the Allegro Terms & Conditions.

SECTION 2. GENERAL TERMS OF PARTICIPATION

The Campaign runs on the following domains: allegro.pl, allegro.cz, allegro.sk, and allegro.hu.
The Campaign starts on August 3, 2026, and will run until September 6, 2026, provided that the Partner may submit an Offer to the Campaign for a maximum of 30 calendar days from the date of joining the Campaign or until the official end date of the Campaign, if that date falls earlier than the expiry of the aforementioned 30-day period.
The Campaign is addressed to Partners who, on the date of registration for the Campaign, meet all of the following conditions:
a) Have a Business Account on Allegro;
b) Have achieved a sales quality at least at the Neutral level;
c) Have no financial arrears towards the Company;
d) Have accepted these Terms & Conditions.
The rules regarding fees for participation in the Campaign may differ depending on the Allegro domain on which offers qualified for the Campaign are displayed. Specific information is available in the Appendixes to these Terms & Conditions.
By submitting their Offers to participate in the Campaign, the Partner agrees that these Offers will be covered by special conditions of visibility and availability. Offers qualifying for the Campaign will be marked by the Company with a special Campaign badge. Allegro reserves the right to change the graphic form, including the color and content of this badge, at any time during the Campaign, without giving a reason. All information regarding the final appearance and form of the Campaign badge will be communicated to the Partners via Allegro's internal communication channels. The Partner undertakes to regularly monitor these communications.
The Company may, at its discretion, promote the offers participating in the Campaign in dedicated promotional locations on Allegro and in email communication to Buyers.

SECTION 3. SUBMITTING AND SELECTING OFFERS

Offers are selected for the Campaign based on objective criteria, in particular, on the verification of the price attractiveness of the listed Goods with respect to market and Allegro prices, the prevailing sales trends in the Allegro categories, including seasonality, the uniqueness of the Goods, the Goods' selling potential on Allegro, the recognizability of the Goods, and how often they are searched for by Buyers, the quality of the Goods (including the quality of the material from which they are made), whether the Goods have relevant certificates, their shipping terms, the warranty period, the quantity of Goods in the Offer, the quality of the description, images, the Offer template, and the value of products added to the Offer as freebies. Offers already participating in the Allegro Prices program may also qualify for the Campaign.
Partners may only submit active Offers to the Campaign that meet the following conditions:
a) They concern the Goods, conditions, and categories included on the lists available at: https://help.allegro.com/sell/pl;
b) Their condition is New;
c) They can be purchased by using the Buy Now option;
d) They have defined all the required parameters for the given Goods.
The Offer submission must contain a suggested price reduction of at least 5% compared to the lowest price in the last 30 days.
The Company may add new items to the category and List of Goods at any time during the Campaign. The Company may remove a category or Good from the List of Goods only in the event that, by the time of their removal, no Partner has submitted an active Offer for those Goods to the Campaign, and the removal is made on the basis of reasonable grounds, such as in particular, the low popularity of the Goods and their low selling potential.
Offers should be submitted to the Campaign via the "Advertising and Promotion" tab -> "Campaigns & Programs" on the Seller’s dashboard, or by using the REST API tool within the time indicated in the updates on the site. At the same time, in the "Campaigns & Programs" tab, the Partner submitting Offers to the Program may include in the submission other Marketplaces on which the Offers are promoted as part of the Program. This process is a simplified procedure that allows collectively submiting all Offers meeting the relevant qualification criteria for other Marketplaces.
When submitting the Offer for the Campaign, the Participant may also submit it for participation in the Allegro Business formula. This option is only available for markets where this formula applies. Once the Offer submission has been sent, the Company will verify it. The Partner will be notified of the verification result within 24 hours from the moment of submission to the Company.
Submitting an Offer to the Campaign means accepting the Terms & Conditions, and positive verification of the submission means the conclusion of the Agreement with the Partner.
By participating in the Campaign, the Partner consents to changing the price in the Offer in accordance with the submission, during the Campaign period.
In all offers submitted to the Campaign, the Partner may set a purchase limit per one Buyer.
The Company stipulates that the price in the Offer submitted for the Campaign may not be changed if the Partner's account has a sales suspension imposed, and the required parameters, such as complaints terms, warranty, delivery, or mandatory product parameters have not been set.
The Company reserves that the granting and disabling of badges (including disabling badges after the end of the Campaign’s edition) in Offers qualified for the Campaign, for technical reasons, may take up to 12 hours.
The Company reserves that if an Offer qualified for the Campaign is ended due to:
a) The expiry of the Offer validity period;
b) All units of the Goods available in the Offer being sold;
c) The Offer being ended by the Partner;
the relisting of the Offer (ended/expired as described above) with the price set as before the date of qualifying for the Campaign (the price without the reduction) will be possible only when the Partner fills in the Offer relisting form again.
The Company may, at its sole discretion, promote Offers included in the Campaign:
a) In promotional locations on Allegro made available for the Campaign;
b) In email communication sent to Buyers.

SECTION 4. PERSONAL DATA

The controller of the personal data of the Partners is the Company.
The principles of personal data processing are set out in the Privacy Protection Policy constituting an appendix to the Allegro Terms & Conditions.

Section 5. COMPLAINTS

All complaints regarding the Campaign should be submitted in writing within 14 days of the incident against which the complaint is lodged using the contact form.

SECTION 6. FINAL PROVISIONS

The Company has the right to verify that the Partner and their Offers comply with the Terms & Conditions, and in the event of a negative verification outcome it may require an update of the Offer or removal from the Campaign.
During the course of the Campaign, the Partner may opt out of the Campaign at any time, free of charge, using the "Campaigns & Programs" tab.
The Company may at any time verify the requirements referred to in Sections 2 and 3 above. In the event of the negative outcome of the verification referred to in the preceding sentence, the Company may request the Partner to update the Offer so that it meets the requirements specified in the Terms & Conditions. Otherwise, the Partner may lose the opportunity to participate in the Campaign.
Regardless of the Partner meeting the terms specified in Section 2 and 3 above, in justified cases, in particular, when the Partner:
a) Fails to comply with the Terms & Conditions or the Allegro Terms & Conditions, in particular, if such failure results in the Account being suspended, or in an excessive number of removed Offers, or transactional problems in relation to the sales volume;
b) Acts in a way that results in the loss of trust in the Partner, also in the case of a failure to meet the obligations related to participation in the Campaign;
the Company reserves the right to refuse to qualify the Partner for the Campaign.
At any time, the Company may exclude a Partner from the Campaign with immediate effect, depending on the scale of the violation, if:
a) The activities of the Partner on Allegro are harmful to other Allegro Users or the Company;
b) The Partner has outstanding payments for services provided by the Company for at least 2 billing periods;
c) The Partner violates the provisions of these Terms & Conditions or the Allegro Terms & Conditions;
d) Sanctions have been imposed on the Partner due to a violation of rules regarding the sale of illegal products under Section 8.4 of the Allegro Terms & Conditions;
e) If the Partner has taken any steps to circumvent the security measures or cause data falsification in the Campaign.
The Company reserves the right to amend these Terms & Conditions. Such amendments will be announced and published on help.allegro.com/sell and will become effective on the date indicated by the Company. At the same time, if the Partner does not accept those amendments, they may withdraw in the manner described in paragraph 2 above or submit a termination notice electronically (via the contact form) by the time such amendments become effective. If the termination notice referred to in the preceding sentence is not delivered to the Company, the Partner will be deemed to have accepted the amendments to the Terms & Conditions.
These Terms & Conditions have been made in five language versions: Polish, English, Czech, Slovak, and Hungarian. In the event of any discrepancies, the Polish version will prevail.
Any matters not provided for in these Terms & Conditions shall be governed by the relevant provisions of the Allegro Terms & Conditions.

Appendix 1

Specific provisions for allegro.pl (Poland)

Fees: For participating in the Campaign, the Company will charge an additional sales commission in the amount of 60% of the standard sales commission for the Goods, calculated in accordance with Appendix No. 4 to the Allegro Terms & Conditions.

Examples — selling one product

A product was sold, e.g., an air humidifier worth PLN 300, from the category covered by a 4% sales commission on selling Goods. The Buyer selected the Allegro Smart! free delivery option for PLN 0 with delivery to a pick-up point. Therefore, the 4% sales commission on the PLN 300 will be PLN 12. The additional sales commission in the Campaign shall amount to 60% of the rate of sales commission on Goods, and is PLN 7.20 (PLN 12 x 60%).
A product was sold, e.g., a tire set worth PLN 3,000, from a category covered by the 5% commission on selling Goods (but no more than PLN 80). The Buyer selected a free delivery option for PLN 0. The 5% sales commission on the amount of PLN 3,000 will therefore be PLN 150. However, it cannot exceed PLN 80. Ultimately, the amount of the sales commission charged will be PLN 80. The additional sales commission in the Campaign shall amount to 60% of the sales commission on Goods, and is PLN 48 (PLN 80 x 60%).

All the specified amounts are gross amounts (including the tax on goods and services, i.e., VAT). If the amount of the fee or sales commission is set as a percentage of a given amount (e.g., the selling price), the gross amount (including VAT) will be used as the basis for determining this fee or sales commission. The sales commission amounts are rounded up to the nearest PLN 0.01 (grosz).

Benefits: In exchange for the charged additional sales commission referred to in paragraph 1 above, the Partner participating in the Campaign will receive:
a) A 40% Transaction Rebate on the additional sales commission in the Campaign. The Rebate will be granted to the Partner immediately to their Allegro Account;
b) Packages with the additional "Feature" option (hereinafter also: "Feature") (worth PLN 19.90 for 10 days). The number of Features granted will be equal to the amount of additional sales commission on the sale of Goods in the Campaign remaining to be paid after applying the rebates referred to in paragraph 1, divided by PLN 19.90 (the result is rounded to a whole number).

Example

When the amount of additional commission on the sale of Goods in the Back to school Campaign, calculated for the Partner's Offers during the Campaign, reaches PLN 1,000, 40% of that amount will be automatically deducted from the Partner’s account in the form of a Transaction Rebate. The remaining amount of the sales commission on Goods in the Campaign, i.e., PLN 600, will be divided by PLN 19.90. The result will be 30. This means that the Partner will be able to use 30 additional "Feature" options (PLN 19.90/10 days) to promote their Offers at a later date. The relevant additional discount and additional "Feature" options (PLN 19.90 for 10 days) will be settled within 30 days of the end of the Campaign.

Features operate as described in the Allegro Terms & Conditions. Should the use of the Feature options exceed the allocated number of awarded Featured Offers options, or if the awarded Campaign package expires, featuring fees shall be charged as per Appendix No. 4 of the Allegro Terms & Conditions.
The Featured offers will renew automatically after its expiry for subsequent 10-day periods. In order to avoid a fee being charged (after exceeding the number of Featured Offer options from the awarded packages or after their expiry date), the Partner should disable the Featured offer options by editing the Offer before the beginning of the next 10-day cycle, which will be charged in accordance with the Allegro Terms & Conditions. The additional sales commission on Featured offers in the scope not covered by this Campaign will be charged in accordance with the applicable price list — it is not free of charge.
The maximum discount that a Partner may obtain in connection with the Campaign may not exceed the total value of fees and sales commissions charged by the Company for the use of services available on Allegro (Comprehensive Service) during the Campaign period, less any discounts obtained in any programs, campaigns, and promotions organized by the Company. The benefits granted in the Campaign may not be added to other rebates or benefits (granted as part of the same types of fees and sales commissions charged in accordance with Appendix No. 4 to the Allegro Terms & Conditions) granted in other promotions or campaigns organized by the Company (including bundle purchases, for example).

Medical devices: Participation of Offers with medical devices shall only be possible after the Partner has submitted a written statement to the Company's address as per Section 10 of the Allegro Terms & Conditions.
Allegro Business: Offers submitted to the Campaign may also be simultaneously added to Allegro Business. The rules and benefits are the same for all Offers submitted in and outside this formula, except the List of Goods participating in the Campaign, which may differ for the Allegro Business formula.
As part of the Campaign, the Company may select and share limited Offers, i.e., featured offers that are additionally promoted by the Company, including those available for a limited time. In the case of Limited Offers, cooperation conditions, including Offer promotion times and benefits, shall be decided separately, and individually for each Partner.

Appendix 2

Specific provisions for allegro.cz (Czechia)

Fees: Participation in the Campaign is free of charge. The Company charges no additional fees for Offers qualified for the Campaign, with the exception of fees charged in accordance with Appendix No. 4 to the Allegro Terms & Conditions.
Allegro Business: Offers submitted to the Campaign may also be simultaneously added to Allegro Business. The rules and benefits are the same for all Offers submitted in and outside this formula, except the List of Goods participating in the Campaign, which may differ for the Allegro Business formula.
If the Partner makes another price reduction during the Campaign, the Company will — for technical reasons — indicate the last price used in the Campaign as the previous (crossed-out) price. The Partner accepts this technical solution and undertakes to pursue no claims against the Company in this respect.
As part of the Campaign, the Company may select and share limited Offers, i.e., featured offers that are additionally promoted by the Company, including those available for a limited time. In the case of Limited Offers, cooperation conditions, including Offer promotion times and benefits, shall be decided separately, and individually for each Partner.

Appendix 3

Specific provisions for allegro.sk (Slovakia)

Fees: Participation in the Campaign is free of charge. The Company charges no additional fees for Offers qualified for the Campaign, with the exception of fees charged in accordance with Appendix No. 4 to the Allegro Terms & Conditions.
If the Partner makes another price reduction during the Campaign, the Company will — for technical reasons — indicate the last price used in the Campaign as the previous (crossed-out) price. The Partner accepts this technical solution and undertakes to pursue no claims against the Company in this respect.
As part of the Campaign, the Company may select and share limited Offers, i.e., featured offers that are additionally promoted by the Company, including those available for a limited time. In the case of Limited Offers, cooperation conditions, including Offer promotion times and benefits, shall be decided separately, and individually for each Partner.

Appendix 4

Specific provisions for allegro.hu (Hungary)

Fees and Benefits: Participation in the Campaign is free of charge. The Company does not charge additional fees or sales commissions for participation in the Campaign.
The Offer duration before the Campaign: Only Offers that have been listed on Allegro.hu for more than 15 days may be submitted to the Campaign.
If the Partner makes another price reduction during the Campaign, the Company will — for technical reasons — indicate the last price used in the Campaign as the previous (crossed-out) price. The Partner accepts this technical solution and undertakes to pursue no claims against the Company in this respect.