Cookie Policy

This Cookie Policy applies to websites (platforms) maintained by Allegro.pl sp. z o.o. with its registered office in Poznań. The Cookie Policy includes information on the following:

• what technologies we use on our websites;
• what data we process;
• how we process the data and for what purposes;
• where we transfer such data and to whom.

Who is the controller of your personal data?

Allegro spółka z ograniczoną odpowiedzialnością with its registered office in Poznań at ul. Wierzbięcice 1B (“We”, “Allegro”) is the data controller, or the entity which decides how your personal data will be used on the websites and mobile apps published by Allegro spółka z ograniczoną odpowiedzialnością.

We make sure that all you rights under Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (the General Data Protection Regulation, hereinafter “GDPR”) are respected, i.e. the right to object to the processing of your personal data, the right to access them, have them rectified, erased, to have their processing restricted, as well as to receive a copy of the data we hold, and the right to data portability. In order to obtain information or exercise your rights regarding the processing of your personal data, please contact us, preferably by sending an email to: iod@allegro.pl or writing to the address: Data Protection Officer [Inspektor Ochrony Danych], Allegro sp. z o.o., ul. Wierzbięcice 1B, 61-569 Poznań.

When you click links on our websites and in our mobile apps, you may be redirected to websites or platforms managed by entities that are independent of us. In such case, personal data are processed in line with principles set out by those entities and included e.g. in the data protection policy applicable to those services or applications available on third-party websites or platforms.

Also third-party controllers (our partners) may process your personal data, if in the cookie banner you give the relevant consents for your personal data to be transferred to them – therefore, before you give them, please get to know the principles according to which those entities process personal data.

If any matters related to how cookies or similar technologies work are not clear to you or you are less than 16 years of age, do not give consent for them to be used.

What technologies are used on our websites and mobile apps?

Our websites and mobile apps use cookies and other technologies and tools, such as e.g. pixels, SDK, local storage files, tags, digital fingerprinting (collectively known as “cookies”) when you use them. MetaRouter tools from our vendor, Nessa Labs Inc., may be used for the purposes of marketing the products and services offered on Allegro platforms or websites, as well as for analytical purposes. MetaRouter allows for collecting information stored on your device and combining it with information on your activity collected through our cookie (first party cookie) or mobile advertising ID. The MetaRouter technology allows Allegro to register information on what happens on the website (e.g. a purchase, an account being set up) in the server-side technology (at Allegro). Then Allegro can decide what user data will be transferred to its external partners. Tools from AppsFlyer Ltd. that we use in our mobile applications work similarly.

We use our proprietary ID Graph solution, which connects various technical signals into a single, cohesive advertising profile - including a browser identifier, the allecookie file, and (for logged-in Users) the Allegro Account identifier. As a result, the system creates an aggregated profile of your shopping interests without directly using personal data such as your name or email address. This allows for precise matching of displayed ads, including within automated online auctions on the websites of our partners (external publishers). Showing personalized ads outside of Allegro using this technology takes place only if you consent to marketing cookies on the Allegro banner, consent to Allegro displaying ads on the given partner's website (under the IAB TCF standard), and - in the case of logged-in Users - do not object to profiling. An objection raised in your Account automatically blocks the ID Graph system and prevents ad matching.

What are cookies?

Cookies are IT data stored on users’ end devices (such as a computer, mobile, or tablet) sent by websites and mobile apps. Such files make it possible to recognize the user’s device and correctly display the website, which includes adjusting it to that user’s personal preferences. They also make it possible to display the website in the user’s language “remembered” by such files, and to use other website settings selected by the user. Cookies usually contain the name of the website from which they originate, their storage time on the end device, and a unique number. Depending on the website or device you use, the type and amount of cookies processed may vary. In order to display ads, perform analytics, and make it easier for you to use our functionalities, in services where cookies may not work (e.g. mobile apps) we may use technologies that work in a similar way as cookies.

Model installation process and the functioning of cookies

First visit on the website.

While the connection with the server is being established, after you have given the relevant consents if any are required, the server saves a cookie on your end device (e.g. computer, mobile, or tablet), which stores information about the language you want to use on the website.

Subsequent visit to the website.

When you visit the website again, the server reads the information included in the cookie stored on your device – this is why, for example, the website displays in the language you selected earlier.

What purposes do we use cookies for?

• ensuring security and preventing misuse (which includes preventing access by unauthorized persons);
• tailoring website content to the user’s preferences and end device, and to optimize the use of websites;
• preventing bots from doing certain things on our websites;
• making it easier to log in to the user’s account, also through social media, and to move between pages on the websites without the need to log in again on each page;
• preparing anonymous aggregated statistics that help us understand how the user uses the websites, which makes it possible to improve their structure and content;
• improving the functioning of websites, which includes checking their efficiency;
• identifying ads that the user has displayed and to display ads on our and external websites, including those that are best suited to the user’s activity on websites.

What data about you do we process?

We may process data regarding the way you use the website on your computer, mobile, tablet or any other device you use to access websites. Some of those data, when combined with other data, may qualify as personal data. We may process the following information using our Internet technologies:

• the name of the website from which the cookies originate, their storage time on the end device, and their unique number;
• device information (e.g. device type/model, unique device ID, MAC address, IP address, operational system, operational system version and device settings, the language set, screen resolution, type and version of Internet browser);
• events (e.g. time spent using the website, last visit on the website, duration of visit on the website, type of websites and pages visited, which stage the user is at in the purchase process);
• location data (e.g. IP address, information on your location obtained using various geolocation technologies);
• other data: information on using websites (e.g. source from which you enter, advertising campaign from which you accessed the page, links you clicked, ads you have seen, and consents you gave in the cookie banner).

Transferring personal data to countries outside the European Economic Area

Your personal data may be transferred outside the European Economic Area. Allegro always operates on the basis of mechanisms that ensure an adequate level of protection, which include standard contractual clauses approved by the European Commission regarding the transfer of personal data to personal data processors established in third countries. You can receive copies of such clauses from Allegro by writing to: iod@allegro.pl.

Do we engage in the automated processing of your personal data (including profiling) in a way that affects your rights?

When you access our websites, data from the end device are processed in an automated manner due to it being evoked or due to activity on the website. This allows us as the data controller to evaluate certain factors that pertain to you, for the purposes for which we use cookies.

How long are cookies stored on your end device?

How long the cookies are stored on your end device depends on whether the files are persistent or session cookies.

Persistent cookies – they are not deleted when the browser is closed and remain on your device for a specified period of time or without any expiry period, depending on the website’s settings.

Session cookies – cookies placed for the time when you use the browser (duration of a session), and deleted when you close it.

Where do the cookies come from?

First party cookies – cookies placed on websites directly by Allegro.

Third-party cookies – cookies placed on websites by entities other than Allegro.

What cookies do we use?

Strictly necessary cookies – they are strictly necessary to ensure the proper or optimal functioning of the website or functionalities that the user wants to use, as without them we would not be able to properly provide many services that we offer. Some of them also ensure the security of services provided by Allegro online. Implementing them on the visitor’s end device does not require their consent. You can block the installation of strictly necessary cookies or remove them using your browser settings; in the extreme case, this may render it impossible, in whole or in part, to display the website, or may make it more difficult to navigate or even use it.

We process the personal data we obtain through the strictly necessary cookies:

• under Article 6(1)(f) of the GDPR (legitimate interest pursued by the controller, which consists in ensuring the functioning of the website);
• under Article 6(1)(b) of the GDPR (performance of a contract which the data subject is party to).

Functional cookies – they record your choices, ensuring a better-tailored service. Information collected by this type of cookies does not provide data on your activity on the websites of Allegro’s partners. Those files:

• are used to support the functionality of websites; a website should work properly without them but it will not be adapted to your preferences;
• ensure a high level of website functionality; without them the level of website functionality may be lower, but their absence should not prevent you completely from using it;
• serve moat of website functionalities; if they are blocked, certain features will not function properly.

We process the personal data we obtain through functional cookies under Article 6(1)(a) of the GDPR (user consent).

Websites that belong to Allegro use the following functional cookies, among others:

Analytical cookies – they allow us to measure the number of visits and collect information on the sources of traffic, which helps us improve the functioning of our website. They also help us learn which pages are the most popular, or how users navigate our site. The lack of consent to these cookies does not impact the use of our sites.

We process the personal data we obtain through analytical cookies under Article 6(1)(a) of the GDPR (user consent).

Websites that belong to Allegro use the following analytical cookies, among others:

Marketing (advertising) cookies – they make it possible to display ads that are more interesting for users and at the same time more valuable for publishers and advertisers; cookies can also be used to customize ads and to display ads outside websites.

We process the personal data we obtain through marketing (advertising) cookies under Article 6(1)(a) of the GDPR (user consent).

Websites that belong to Allegro use the following marketing (advertising) cookies, among others:

Tracking pixels

Allegro also uses tracking pixels. The pixel is programming code that allows for embedding an object on the website, typically an image the size of one pixel, which allows for tracking user behavior on the websites where it has been placed. The pixel may work in an optimum way when combined with the use of first-party or third-party cookies. Once the relevant consent is given, the browser automatically establishes a direct connection with the server that stores the pixel; therefore, the data collected by the pixel are processed under the data protection policy of the entity that manages the server, e.g. an Allegro partner. The partner may associate your visit on Allegro website if you are registered on its platform, also in correlation with a cookie (if any) associated with your session.

Model functioning of the tracking pixel

By clicking the link/banner on the partner’s website, users are redirected to the site of the advertiser. If they access pages with pixels, information about that is sent to the partner’s server and then forwarded to the advertiser; the technology based on SDK tools that we use in mobile apps works in a similar way. Thanks to the pixel, the advertiser obtains aggregated information on how many people who used the link/banner on the partner’s site made a purchase with them, if the pixel was embedded on the order completion page.

Mobile advertising IDs

If you agree, our app will receive the marketing ID of your mobile device. In this way, in various apps, on pages and in search engines, you can see ads adjusted to your preferences.

The IDs include: AdID (Android) and IDFA (iOS).

The user can clear the IDs and block their use. Information on how to do this is available in your device’s manual.

If you are an independent user of a mobile app, it is worth considering blocking the use of marketing IDs. In this way, individuals using the same device will not learn your preferences via the displayed ads.

Third-party functionalities or technologies

On our websites, we use third-party tools and services, in particular those related to providing services available through the site, as well as to analytics, advertising (including ads based on interests), re-marketing, or measuring the results of advertising campaigns. Providers of cookies or other technologies are listed above.

Below we describe selected tools from our providers:

• Google Analytics (Cookies/SDK/Server-side)

We use Google Analytics tools that collect information on the user’s visits to our websites and use of mobile applications in order to generate statistics on their functioning and to facilitate analysis of activity so that we can better adjust our offering to the needs of our users.

Processor:

Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Click here to read information about the processing of personal data in cooperation with Google: https://business.safety.google/gdpr

Click here to read the data policy of the processor:

https://policies.google.com/privacy?hl=en

https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008

Click here for more information on how to block Google Analytics cookies using browser scripts: https://support.google.com/analytics/answer/181881?hl=en

• Google Advertising Products (Google Ads and Google Marketing Platform)

Google Marketing Platform (Cookies/SDK/Server-side)

We use advertising and re-marketing tools. For this purpose, we use Google’s cookies for DoubleClick services. Third-party providers install the relevant code or pixel to collect information on the user’s activity on websites, and then, on that basis, they display our ads to the user who has visited our websites when they go to other websites operated by the advertising network of our third-party providers, and also collect information on the executed campaign, perform site analytics, and analyze segments.

Google Ads (Cookies/SDK/Server-side)

Google Ads allows us to display our offer within the Google search engine and on websites that are part of the Google advertising network. As part of Google Ads, we analyze the effectiveness of ads on our pages, which, in cooperation with Google— to whom we provide data on conversions and their value— helps us better tailor our offer to user expectations. When a user clicks on an advertisement banner published by Google, cookies related to the Ads service are stored on their computer.

Partner:

Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Click here to read information about the processing of personal data in cooperation with Google: https://business.safety.google/gdpr

Click here to read the data policy of the processor:

https://policies.google.com/privacy?hl=en

Click here for more information on the list of partners of the data processor:

https://support.google.com/admanager/answer/9012903

Google allows you to manage marketing content displayed using cookies, including the content used by Allegro. Click here to go to the Google dashboard.

• TikTok (Pixel/Cookies/SDK/Server-side)

TikTok’s tools allow for analyzing and measuring aspects of the products offered and services provided, and for reaching persons who may be interested in them more effectively.

Responsibility for collecting and transferring data as well as analyzing them (measuring the impact and efficiency of our advertising campaigns) rests with us together with TikTok Technology Limited and TikTok Information Technologies UK Limited (joint controllers).

Allegro and TikTok act as independent personal data controllers in carrying out marketing activities.

Click here to read information about the processing of personal data in cooperation with TikTok and to review the arrangements regarding joint control: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms

Information about partners/joint controllers:

TikTok Technology Limited, 2 Cardiff Lane Grand Canal Dock, Dublin 2 DUBLIN, D02 E395 Ireland.

TikTok Information Technologies UK Limited, 6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom.

Click here to read the data policy of the processors:

https://www.tiktok.com/legal/page/eea/privacy-policy/en

Click here to go to the TikTok cookie management dashboard:

https://www.tiktok.com/legal/tiktok-website-cookies-policy

In the processing of personal data, TikTok Technology Limited and TikTok Information Technologies UK Limited are joint controllers.

• Meta (Pixel/Cookies/SDK/Server-side)

Meta’s tools allow for analyzing and measuring aspects of the products offered and services provided, and for reaching persons who may be interested in them more effectively.

Responsibility for collecting and transferring data using SDK technology and tracking pixel rests with us jointly with Meta Platforms Ireland Limited (joint controllers). Collecting and transferring personal data to Meta using server-side technology, Allegro acts as an independent controller of personal data.

Allegro and Meta have agreed that Meta is responsible for ensuring that the rights of data subjects are enforced in line with Articles 15–20 of the GDPR in respect of the personal data stored by Meta after joint processing.

The arrangements regarding joint control between Allegro and Meta are available here:

https://www.facebook.com/legal/controller_addendum

Allegro and Meta act as independent personal data controllers in carrying out marketing activities.

Click here to read information on the processing of personal data in cooperation with Meta: https://www.facebook.com/legal/terms/businesstools

Information about partner/joint controller:

Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland.

Meta allows you to manage marketing content displayed using cookies, including those used by Allegro. Click here to go to the Meta dashboard.

More information on how Meta Platforms Ireland Limited processes personal data and how the rights of data subjects are enforced with regard to Meta, is available here:

https://www.facebook.com/about/privacy.

• Microsoft Advertising Products (Pixel/Cookies)

The functionality of Microsoft Advertising Products allows us to display our offer within the Microsoft Bing search engine and on websites that are part of the Microsoft advertising network. As part of Microsoft Advertising Products, we analyze the effectiveness of ads, which allows us to better tailor our offer to the expectations of users.

Partner: Microsoft Ireland Operations Limited One Microsoft Place, South County Business Park, Leopardstown, Dublin, Ireland 18, D18 P521

Click here to read the data policy of the processor: https://www.microsoft.com/en-us/privacy/privacystatement

• DoubleVerify (Pixel)

We use DoubleVerify solutions to measure the effectiveness of advertising campaigns. These tools use information about your device type, browser name and version, IP address, or the URL of the page/frame with the advertisement to measure responses to the advertisement, measure ad exposure, detect ad campaign delivery errors, verify traffic authenticity, and optimize marketing activities. Data is processed anonymously and used solely for analytical and statistical purposes.

Partner: DoubleVerify Inc. 462 Broadway, New York, NY 10013, USA

Click here to read the privacy policy of the data processor: https://doubleverify.com/privacy-notice#solutions-privacy-notice

• Integral Ad Science (Pixel/Cookies)

We use Integral Ad Science (IAS) solutions to measure the effectiveness of advertising campaigns. These tools use cookies, pixels, and other technological identifiers to measure ad viewability, verify traffic authenticity (Ad Fraud / Invalid Traffic detection), ensure brand safety, and analyze the context of website content. These solutions allow for measuring ad exposure, reach and frequency, detecting delivery errors, optimizing marketing activities, and conversion attribution. Data is processed anonymously and used for analytical and statistical purposes.

Partner: Integral Ad Science Inc. 12 East 49th Street, Fl. 20, New York, NY 10017, USA

Click here to read the privacy policy of the data processor: https://integralads.com/ias-privacy-data-management/policies/privacy-policy/

Click here to access the Integral Ad Science cookie and data management panel: https://integralads.com/ias-privacy-data-management/

• Flashtalking (Pixel/Cookies)

We use Flashtalking (Innovid) solutions to measure the effectiveness of advertising campaigns. These tools use cookies and other identifiers to measure responses to ads, measure ad exposure, measure reach and frequency, detect delivery errors, verify traffic authenticity, optimize marketing activities, and for conversion attribution. Data is processed anonymously and used solely for analytical and statistical purposes.

Partner: Innovid, LLC 120 Broadway, New York, NY 10004, USA

Click here to read the privacy policy and obtain information about the processor's partner list: https://www.flashtalking.com/consumer-privacy

Click here to access the Flashtalking (Innovid) cookie management panel: https://www.innovid.com/privacy-policy#opt-out

• Kantar (Pixel/Cookies)

We use Kantar tools to measure campaign effectiveness. These tools use cookies and other identifiers to analyze user activity, measure responses to ads, measure ad exposure, detect delivery errors, and optimize marketing activities. Data is processed anonymously and used solely for marketing and statistical purposes.

Partner: Kantar Polska S.A. Plac Konesera 9, 03-736 Warsaw

Click here to read the privacy policy of the data processor: https://www.kantar.com/pl/polityka-plikow-cookie

• Nielsen (Pixel/Cookies)

We use Nielsen solutions to measure the effectiveness of advertising campaigns. These tools use cookies, pixels, and other technological identifiers to measure ad viewability, verify traffic authenticity, ensure brand safety, and analyze the context of website content. These solutions allow for measuring ad exposure, reach and frequency, detecting delivery errors, optimizing marketing activities, and conversion attribution. Data is processed anonymously and used for analytical and statistical purposes.

Partner: Nielsen Media Services Poland Sp. z o.o. ul. Burakowska 14, 01-066 Warsaw

Click here to read the privacy policy of the data processor: https://www.nielsen.com/pl/legal/privacy-principles/

• LinkedIn (Pixel/Cookies)

LinkedIn’s tools allow for analyzing and measuring aspects of the products offered and services provided, and for reaching persons who may be interested in them more effectively.

Partner: LinkedIn Ireland Unlimited Wilton Place, Dublin 2, Ireland

Click here to read the data policy of the processor: https://www.linkedin.com/legal/privacy-policy

For more information on the kind of cookies LinkedIn provides please visit their Cookie Table: https://www.linkedin.com/legal/l/cookie-table

• Adform (Pixel/Cookies)

We use Adform tools to deliver personalized advertisements and measure campaign effectiveness. These tools use cookies and other identifiers to analyze user activity, measure the reaction to an advertisement, optimize marketing activities, and synchronize identifiers within the advertising ecosystem under TCF IAB. The data is processed anonymously and used solely for marketing and statistical purposes.

Partner: Adform A/S Silkegade 3B, ST. & 1., 1113 Copenhagen, Denmark.

Click here to read the data policy of the processor:

https://site.adform.com/privacy-center/platform-privacy/product-and-services-privacy-policy/

Click here for more information on the list of partners of the data processor:

https://site.adform.com/privacy-center/adform-cookies/

Click here to go to the Adform cookie management dashboard:

https://site.adform.com/privacy-policy-opt-out/

Click here to view the list of Adform partners and applied cookies:

https://site.adform.com/privacy-center/adform-cookies/

• Allegro Ads Network

As part of the Allegro Ads Network, we display ads on external platforms of publishers we cooperate with. The ads will display once you accept the consent for the use of cookies for the purposes of Allegro Ads Network. Integration with third-party publishers consists in the Prebid adapter being implemented on the publisher’s platform. The ad is displayed on the third-party platform once the bid is uploaded in the RTB (real-time bidding) model.

Within the Allegro Ads Network we cooperate with:

Wirtualna Polska Media S.A., ul. Żwirki i Wigury 16, 02-092 Warsaw Poland.

Click here to read the data policy of the processor:

https://holding.wp.pl/poufnosc

Ringier Axel Springer Polska sp. z o.o. , ul. Domaniewska 49, 02-672 Warszawa Poland.

Click here to read the data policy of the processor:

https://polityka-prywatnosci.onet.pl/

• RTB House (cookie/Server-side)

To conduct personalized advertising campaigns, Allegro processes specific information about the online activity of users on its pages. This information includes online identifiers (cookie IDs, click IDs), information about views of particular platform pages/sub-pages or activities in mobile applications, and information about specific products available on the page being viewed or added to cart, as well as timestamps and technical information about the device and the search engine. Allegro has engaged its subcontractor, RTB House Poland sp. z o.o., an advertising technology supplier, to conduct advertising campaigns and personalize ads for users based on this information. Insofar as this information constitutes personal data within the meaning of the GDPR, Allegro is a controller, and RTB House Poland sp. z o.o. is a processor.

Partner: RTB House Poland sp. z o. o. ul. Złota 61/101, 00-819 Warszawa, Polska

Click here to read the privacy policy of the data processor: https://www.rtbhouse.com/privacy-center/services-privacy-policy/

• Pinterest (Server-side)

The tools of the Pinterest social platform allow for running advertising campaigns, retargeting, and the analysis and measurement of marketing activity effectiveness, which enables a more effective reach to individuals who may be interested in products and services offered by Allegro.

In the process of collecting and transmitting user activity data, Allegro and Pinterest Europe Limited act as joint data controllers. For other activities, such as running retargeting campaigns, these entities act as independent controllers.

Pinterest is responsible for ensuring the enforcement of data subject rights in accordance with Articles 15–20 of the GDPR Regulation in relation to personal data stored by Pinterest after Joint Processing. The joint control arrangements between Allegro and Pinterest are available at: https://business.pinterest.com/en-gb/pinterest-advertising-services-agreement/rest-of-emea/.

Partner / Joint Controller: Pinterest Europe Limited Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Click here to read the data processor's privacy policy: https://policy.pinterest.com/en/privacy-policy

• Gemius (Cookies/SDK)

We use tools from Gemius S.A. that collect information on user visits to our websites and the use of mobile applications to generate statistics on their functioning and to analyze activity shown on them, so that we can best match our offering to user needs. The acquired data is also used to analyze website view figures in Poland and the use of mobile applications, and—in the case of advertising campaigns—to measure their effectiveness (in particular, the number of impressions, reach, and interaction with the ad) and to report results to advertisers. In the scope of advertising campaign measurement, Gemius processes data as a processor on behalf of the advertiser and uses it to perform the campaign effectiveness measurement service.

Data is obtained using: cookies, counting scripts embedded in the HTML code of the audited websites, and SDK libraries of mobile applications collecting information on mobile device identifiers. Information on the number of users, their page views, and exposure to advertisements is sent automatically to the Gemius computing center, where the results are updated on an ongoing basis.

Partner:

Gemius S.A., ul. Domaniewska 48, 02-672 Warsaw, Poland.

https://media-panel.pl/pl/dolacz-do-badania/

Click here to read the data policy of the processor https://www.gemius.pl/cookie-policy.html

• Allegro Pay Card pixel

For the security of your online payments using the Allegro Pay card, Allegro Pay Sp. z o.o. utilizes a tracking pixel placed in the allegro.pl domain. The pixel collects information about your device type, browser name and version, IP address, and first-party cookies assigned to the allegro.pl domain.

Partner: Allegro Pay Sp. z o.o. ul. Wierzbięcice 1B, 61-569 Poznań, Poland

Click here to read the data policy of the processor: https://allegro.pl/regulaminy/polityka-ochrony-prywatnosci-allegro-pay-sp-z-o-o-68z4v65ewfL

• Batia Infotech (ProProfs)

We use the tools of Batia Infotech (ProProfs) based on cookies in order to survey the users who visit our sites.

Processor Batia Infotech (ProProfs) 3101 Ocean Park Blvd Ste 100 PMB 187, Santa Monica, California 90405, USA

Click here to read the data policy of the processor: https://www.proprofs.com/policies/privacy/

• Prowly

We use tools from Prowly in order to obtain information on the unique and repeat visits to our websites.

Partner:

Prowly.com sp. z o.o., ul. Antoniego Józefa Madalińskiego 71/1, 02-549 Warsaw, Poland.

Click here to read the data policy of the processor: https://prowly.com/privacy-policy

• Plausible Analytics

We use the Plausible Analytics tool from Plausible Insights OÜ to obtain statistical information about the traffic and performance of our sites.

Processor: Plausible Insights OÜ, Västriku tn 2, 50403, Tartu, Estonia

Click here to read the privacy policy of the data processor: https://plausible.io/privacy

• Click2Pay

We support the use of the Click2Pay service, which operates based on cookies. It enables quick payments using Visa and Mastercard payment cards. If you use the Click2Pay service and decide to add the device you are using to trusted devices, we will place a cookie in your browser, so you won't have to log in to the Click2Pay service during subsequent purchases.

Partners: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo Belgium; VISA EUROPE LIMITED, 1 Sheldon Square, London, W2 6TT, United Kingdom

Click here to learn more about how Visa and Mastercard process data: https://www.mastercard.com/global/en/privacy-notice.html https://usa.visa.com/legal/global-privacy-notice.html

• Polylang

In order to remember the language settings of the website, we may use the Polylang functionality based on the pll_language cookie, which does not process personal data.

Provider: WP SYNTEX SARL, 28 rue Jean Sébastien Bach, 38090 Villefontaine, France

Click here to read the provider's privacy policy: https://polylang.pro/privacy-policy/

• DataDome CAPTCHA

DataDome CAPTCHA is a tool for detecting artificial traffic on websites and preventing bots from downloading content from our websites, among other things. The solution consists in displaying a request for doing a simple test to confirm that the user is a human being rather than a computer.

Processor:

DataDome S.A., rue de Penthièvre 75008 Paris, France.

Click here to read the data policy of the processor: https://datadome.co/privacy-policy/

• Google reCAPTCHA

Google reCAPTCHA is a tool for detecting artificial traffic on websites and, among other things, preventing bots from downloading content from our websites. This solution displays a request for a simple test to confirm that a user is a human being rather than a computer. This functionality also involves acquiring information on hardware and software (such as devices and search engine data) and its analysis by Google.

The information obtained through the reCAPTCHA service will be used by Google to provide, maintain, and enhance functionality, and for general security purposes.

Processor:

Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

• Digital fingerprinting

In order to ensure the right level of security, we may also use the technology based on digital fingerprinting, which consists in collecting digital ‘fingerprints’ of the user’s devices, which allow us to identify the device used.

We may also collect information on how you use the device, e.g., how you hold it or input information into it.

• Social media

Our websites include links to our social media accounts (e.g. on Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn). When you use the link, the social media site may use that information as personal data controller in order to create/update your profile, irrespective of whether or not you are a user of that social media site.

Information obtained in this way may be used by the social media site e.g. for the purposes of advertising, market research, collecting information on your behavior, or designing their own website.

Allegro does not collect any personal data that is forwarded to that social media site as a result of clicking the link to it.

Information on the social media providers:

Meta Platforms Ireland Limited (Facebook, Instagram), Block J, Serpentine Avenue, Dublin 4, Ireland.

Data Policy: https://www.facebook.com/about/privacy

Twitter Inc. , 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Data Policy: https://twitter.com/privacy

Pinterest Europe Limited,

Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Data Policy: https://policy.pinterest.com/en/privacy-policy#section-residents-of-the-eea

LinkedIn Ireland Unlimited Company , Wilton Place, Dublin 2, Ireland

Data Policy: https://www.linkedin.com/legal/privacy-policy

Google Ireland Limited (YouTube), Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data Policy: https://policies.google.com/privacy

• Logging in/creating an account using external platforms

On some of our platforms, it is possible to create an account or sign in via accounts you already have on the following platforms: Facebook, Google, Mall.cz, or Apple.

We do not share information with third-party providers on your signing in or creating an account with us. However, third-party accounts are connected to our site, so they obtain information that you are signing in or creating an account via their services. Third-party providers, as personal data controllers, may use this information in order to create/update your profile.

Information obtained in this way may be used by third-party providers, e.g., for the purposes of advertising, market research, or updating their own website.

Meta, Google, Mall.cz, and Apple share your personal data with us as independent controllers of your personal data.

Authentication using the functionality of Meta Platforms Ireland Limited is done via joint control of personal data with Allegro.

Allegro and Meta have agreed that Meta is responsible for ensuring the enforcement of data subjects' rights under Articles 15 - 20 of the GDPR with respect to personal data held by Meta after Joint Processing.

Allegro and Meta's joint controlling arrangements are available at: https://www.facebook.com/legal/controller_addendum.

Information on the data that may be processed as part of joint controlling is available at:

https://www.facebook.com/legal/terms/businesstools_jointprocessing

Partners:

Google Ireland Limited (YouTube) Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland Privacy policy: https://policies.google.com/privacy

Apple Distribution International Limited Hollyhill Industrial Estate, Hollyhill, Cork, T23 YK84, Ireland Privacy policy: https://www.apple.com/legal/privacy/data/pl/sign-in-with-apple/

Allegro Retail a.s. (Mall.cz) U garáží 1611/1, 170 00 Praha 7, Czechia Privacy policy: https://www.mall.cz/osobni-udaje

Joint controller:

Meta Platforms Ireland Limited (Facebook) Block J, Serpentine Avenue, Dublin 4, Ireland Privacy policy: https://www.facebook.com/about/privacy

• Videos from YouTube.com

On our websites, it is possible to play YouTube videos, stored on http://www.YouTube.com. If you decide to play the video, Google Ireland Limited obtains information that you are on our specific page. That information may be used for creating/updating your profile, irrespective of whether or not you are logged in as a user on YouTube.

Information obtained in this way may be used e.g. for the purposes of advertising, market research, or designing a party’s own website.

Partner:

Google Ireland Limited (YouTube), Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data Policy: https://policies.google.com/privacy?hl=en

• Google Tag Manager

With the help of the Tag Manager we can integrate and manage all kinds of software solutions such as Google Analytics on our websites, using the relevant code sections, also known as tags. Those code fragments are also used to collect data on users’ browsers, their visits on the website, or to set up cookies. However, Google Tag Manager is only a domain, which does not install cookies and does not process personal data. Your personal data are processed exclusively through the code fragments such as Google Analytics.

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Deleting cookies

Your choices concerning the use of cookies expressed upon logging in to Allegro are associated with your Allegro account and remembered also when you log in to the account from another device or browser; therefore, when opting out from cookies you should first use the cookie management dashboard to cancel your consents. By default, the browser allows for placing cookies on the end device. In the web browser settings, you can change those settings so as to block the automatic operation of cookies or to send information each time cookies are sent to your device. The following links will take you to the instructions on how to configure and delete cookies in popular browsers.

Chrome

Firefox

Safari

Edge

Internet Explorer

Opera

Right to object to data profiling

If you are an Allegro user, in your account settings, in the Personalization tab you can find the option to express/cancel your objection to profiling. However, before objecting to profiling, please be advised that profiling allows us to better match the search results and advertisements to your preferences. This will help you reduce product search time, and the advertisements displayed will be better matched to your expectations. After exercising the right to object, sign out from your Allegro account on all devices and clear the cookies on them in line with the instructions for the browser. Furthermore, if you consented to cookies while logged in, opt out of them by logging in to your account and using the cookie management dashboard.
In some cases, the updating process can take up to 48 hours.

Complaint with a supervisory authority

You may lodge a complaint in relation to our processing of your personal data with a supervisory authority, i.e. the President of the Personal Data Protection Office.

In respect of the processing of cookies, you may lodge a complaint with a supervisory authority, i.e. the President of the Office of Electronic Communications.